According to eMarketer US mobile ad spending is up nearly 80% reaching $743 million. eMarketer forecasts that US mobile ad spending will rise to $2.5 billion by 2014.Video, display and search ad spending on mobile is predicted to double this year, attributable to the rapid expansion of smartphone usage. "Google’s acquisition of AdMob and Apple’s introduction of the iAd" explain part of the increase in projections.
According to the report released by eMarketer there will be a shift in text messaging, currently the largest form of mobile advertising to newer formats like video and display which will surpass text messaging.
Other trends to monitor closely include geolocation, the development of mobile websites in preference to mobile applications as rich media evolves on mobiles.
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