53% of Mobile Searches Have Local Intent

As reported by searchengineland a staggering 53% of mobile search query data reveals that mobile searches on Bing have local intent.

Google has devised various strategies of late to entice smartphone users from search into store through providing real time product inventory data.

70 percent of mobile users query chains are completed in one hour compared to PC users which take a week. A comparative analysis of search behaviour of smartphone and PC users discloses interesting differences.

Smartphone users appear to be very goal directed and focused in their online buying decisions and are looking for information which they can act on in the real world and in real time.

Invodo and Digby bring e-commerce product video to mobiles

Invodo,the video partner for ecommerce online retailers has formed a partnership with mobile commerce leader Digby to produce retail ecommerce product video within mobile optimised websites and rich apps for smartphones.

Marketers are realising that online product videos and unique video content are big drivers of sales. Leading companies are starting to optimise videos for syndication through social media sites such as YouTube and Facebook. Digby mobile commerce solutions will enable customers to easily browse and buy items from their mobile devices including iPhone, iPod Touch, BlackBerry and Android.