As reported by searchengineland a staggering 53% of mobile search query data reveals that mobile searches on Bing have local intent.
Google has devised various strategies of late to entice smartphone users from search into store through providing real time product inventory data.
70 percent of mobile users query chains are completed in one hour compared to PC users which take a week. A comparative analysis of search behaviour of smartphone and PC users discloses interesting differences.
Smartphone users appear to be very goal directed and focused in their online buying decisions and are looking for information which they can act on in the real world and in real time.
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